The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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technology-hardware
Award
Agency
Client
Title
Category
Annual ID
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Craft / Art Direction
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Social Post / Series
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Use of Vertical Video
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Social Post / Single
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple Category: Online-only Video / Single
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple Category: Online Films & Video / Long Form - Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Long Form Video / Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Craft / Art Direction
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Innovation & Transformation / Innovation in Branded Entertainment
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London
Client: Apple, Inc. Category: Full Length Video / Single or Series / Episodic
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Short Form Video / Single
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM Category: Creative Use of Data
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple Category: Direction / Single
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Data Visualization
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Craft / Art Direction
Apple "A Climate Change Promise"
Agency: Barking Owl / Los Angeles + Apple MarCom / San Francisco
Client: Apple Category: Sound Mixing
AirPods Pro—Snap
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Editing / Single
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Active Engagement / Call to Action
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc. Category: Craft / Art Direction
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles
Client: Apple Category: Cinematography / Single
Chain Reaction
Agency: Squeak E. Clean Studios / Los Angeles + Goodby Silverstein & Partners / San Francisco + Kevin + Biscuit Filmworks / Los Angeles
Client: HP Category: Original Music / Score
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Posters / Series
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Out of Home / Series
Behind the Mac—Students
Agency: TBWA\Media Arts Lab / Tokyo
Client: Apple, Inc. Category: Billboards & Transit / Series
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Use of Licensed Music
An Apple Original | ATV+
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Writing / Single
Over Sharing
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Writing / Single
The Adulthood
Agency: Arts & Letters Creative Co. / Richmond + Google
Client: Chromebook Category: Craft / Animation
The whole working-from-home thing
Agency: Apple + SMUGGLER + a52 + Work Editorial
Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Creative Use of Data
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Hometown — Shot on iPhone by Phillip Youmans
Agency: TBWA\Media Arts Lab / Los Angeles + Apple
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Direction / Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Direction / Single
The Unseen Ballet
Agency: VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client: Dell Technologies Category: Experiential / Immersive / Events
The Unseen Ballet
Agency: VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client: Dell Technologies Category: Immersive Spaces
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Customer Experience / CX
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple Category: Casting
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Digital & Online / Social Media Post - Series
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Online Films & Video / Long Form - Series
Award:
2021 Film Gold Pencil
Agency:
Apple + SMUGGLER + Work Editorial + a52
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_039G
Award:
2021 Mobile Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Craft / Art Direction
Annual ID:
OS_MO21_011G
Award:
2021 Social Media Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Social Post / Series
Annual ID:
OS_SM21_011G
Award:
2021 Moving Image Craft Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Use of Vertical Video
Annual ID:
OS_MI21_028G
Award:
2021 Social Media Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Social Post / Single
Annual ID:
OS_SM21_008G
Award:
2021 Interactive & Online Silver Pencil
Agency:
Apple + SMUGGLER + Work Editorial + a52
Client:
Apple
Title:
The whole working-from-home thing
Category:
Online-only Video / Single
Annual ID:
OS_IN21_011S
Award:
2021 Film Silver Pencil
Agency:
SMUGGLER + Apple
Client:
Apple
Title:
The whole working-from-home thing
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_021S
Award:
2021 Branded Entertainment Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Long Form Video / Single
Annual ID:
OS_BE21_004S
Award:
2021 Branded Entertainment Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Craft / Art Direction
Annual ID:
OS_BE21_021S
Award:
2021 Branded Entertainment Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS_BE21_027S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Apple + SMUGGLER + Work Editorial + a52
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MI21_035S
Award:
2021 Branded Entertainment Silver Pencil
Agency:
TBWA\Media Arts Lab / London
Client:
Apple, Inc.
Title:
Shot on iPhone 11 Pro—Hermitage
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS_BE21_005S
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client:
Beats by Dr. Dre
Title:
You Love Me
Category:
Short Form Video / Single
Annual ID:
OS_BE21_002B
Award:
2021 Digital Craft Bronze Pencil
Agency:
Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client:
IBM
Title:
Second Life
Category:
Creative Use of Data
Annual ID:
OS_DC21_008B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
SMUGGLER + Apple
Client:
Apple
Title:
The whole working-from-home thing
Category:
Direction / Single
Annual ID:
OS_MI21_006B
Award:
2021 Creative Use of Data Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Data Visualization
Annual ID:
OS_CU21_004B
Award:
2021 IP & Products Bronze Pencil
Agency:
Cheil / Spain + Samsung / Spain
Client:
Samsung Spain
Title:
Tallk
Category:
Digital Product
Annual ID:
OS_IP21_007B
Award:
2021 Design Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
AirPods Max Product Site
Category:
Craft / Art Direction
Annual ID:
OS_DE21_032B
Award:
2021 Design Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
Apple Store Opening: Sanlitun Beijing
Category:
Craft / Art Direction
Annual ID:
OS_DE21_033B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Craft / Art Direction
Annual ID:
OS_BE21_022B
Award:
2021 Music & Sound Craft Bronze Pencil
Agency:
Barking Owl / Los Angeles + Apple MarCom / San Francisco
Client:
Apple
Title:
Apple "A Climate Change Promise"
Category:
Sound Mixing
Annual ID:
OS_MS21_019B
Award:
2021 Design Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
AirPods Max Product Site
Category:
Digital Design
Annual ID:
OS_DE21_021B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro—Snap
Category:
Editing / Single
Annual ID:
OS_MI21_017B
Award:
2021 Social Media Bronze Pencil
Agency:
CHE Proximity / Australia + Heckler / Sydney
Client:
Samsung
Title:
Microcodes
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_026B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Craft / Art Direction
Annual ID:
OS_DM21_029B
Award:
2021 Moving Image Craft Bronze Pencil
Agency:
Apple + Somesuch / Los Angeles
Client:
Apple
Title:
iPhone 12 - Make Movies Like The Movies
Category:
Cinematography / Single
Annual ID:
OS_MI21_019B
Award:
2021 Music & Sound Craft Bronze Pencil
Agency:
Squeak E. Clean Studios / Los Angeles + Goodby Silverstein & Partners / San Francisco + Kevin + Biscuit Filmworks / Los Angeles
Client:
HP
Title:
Chain Reaction
Category:
Original Music / Score
Annual ID:
OS_MS21_013B
Award:
2021 Print Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Posters / Series
Annual ID:
OS_PT21_048M
Award:
2021 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Out of Home / Series
Annual ID:
OS_DE21_128M
Award:
2021 Out of Home Merit Award
Agency:
TBWA\Media Arts Lab / Tokyo
Client:
Apple, Inc.
Title:
Behind the Mac—Students
Category:
Billboards & Transit / Series
Annual ID:
OS_OH21_047M
Award:
2021 Music & Sound Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Use of Licensed Music
Annual ID:
OS_MS21_029M
Award:
2021 Moving Image Craft Merit Award
Agency:
SMUGGLER + Apple
Client:
Apple
Title:
The whole working-from-home thing
Category:
Writing / Single
Annual ID:
OS_MI21_057M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
An Apple Original | ATV+
Category:
Writing / Single
Annual ID:
OS_MI21_058M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Over Sharing
Category:
Writing / Single
Annual ID:
OS_MI21_059M
Award:
2021 Design Merit Award
Agency:
Arts & Letters Creative Co. / Richmond + Google
Client:
Chromebook
Title:
The Adulthood
Category:
Craft / Animation
Annual ID:
OS_DE21_178M
Award:
2021 Branded Entertainment Merit Award
Agency:
Apple + SMUGGLER + a52 + Work Editorial
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_085M
Award:
2021 Digital Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Creative Use of Data
Annual ID:
OS_DC21_028M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / London
Client:
Apple, Inc.
Title:
Shot on iPhone 11 Pro—Hermitage
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_101M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_102M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_103M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple
Client:
Apple, Inc.
Title:
Hometown — Shot on iPhone by Phillip Youmans
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_104M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_105M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Direction / Single
Annual ID:
OS_MI21_049M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Direction / Single
Annual ID:
OS_MI21_050M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client:
Dell Technologies
Title:
The Unseen Ballet
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW21_036M
Award:
2021 Experiential & Immersive Merit Award
Agency:
VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client:
Dell Technologies
Title:
The Unseen Ballet
Category:
Immersive Spaces
Annual ID:
OS_EX21_059M
Award:
2021 Experiential & Immersive Merit Award
Agency:
CHE Proximity / Australia + Heckler / Sydney
Client:
Samsung
Title:
Microcodes
Category:
Customer Experience / CX
Annual ID:
OS_EX21_043M
Award:
2021 Moving Image Craft Merit Award
Agency:
Apple + SMUGGLER + Work Editorial + a52
Client:
Apple
Title:
The whole working-from-home thing
Category:
Casting
Annual ID:
OS_MI21_099M
Award:
2021 Direct Marketing Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Digital & Online / Social Media Post - Series
Annual ID:
OS_DM21_088M
Award:
2021 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
Shot on iPhone by Damien Chazelle–Vertical Cinema
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS_FI21_114M
